Provider Growth on Zocdoc.

As a Group Product Manager, I led the provider acquisition, network scale, billing, and org-level access (OLA) strategy for the marketplace’s supply side. I managed a team of three ambitious PMs and owned metrics and the roadmap for a cross-cutting vertical that assisted both local and enterprise health care businesses signing on to our platform. I co-led company-level initiatives, represented the org in leadership forums, and was an internal advocate for incorporating AI into our day-to-day work.

Successes

- 24% YoY traffic growth, in partnership with marketing
- 34% increase in conversion
- modernized and launched an account verification initiative across all clients
- revamping our payment UX

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